Sound Lounge Adds Finishing Touches for Ford
Sound Lounge's Audio Engineer Rob Sayers puts the finishing touches on a series of intricate, high-energy :30s announcing the completely redesigned Ford Taurus. The latest addition of the Drive One campaign from A Very Small Office (AVSO) and design/animation studio Offspring features voiceovers complementing the stylish All-New Ford Taurus poised against starkly beautiful landscapes.
Mirrors promotes the Ford Taurus' "indicator-light-warning, radar-sensor linking, blind-spot-penetrating" BLIS side mirrors that warn drivers about potential blind spot dangers.
Engine highlights the model's new twin-turbocharged, direct injection V6 EcoBoost power plant that has "the thirst of a V6, but the thrust of a V8." Radios features a driver faced with the familiar inconvenience of unpredictable road construction.
The Creds:
Client: Ford - Taurus
Spot Title: Engine (featured), Mirrors (featured), Radios
Air Date: August 2009
Agency: JWT/Team Detroit
Chief Creative Officer: Toby Barlow
Creative Directors: Dan Weber (CW), Todd Ruthven (AD)
AD: Curtis Melville
CW: Steve Silver
Director of Broadcast Production: Carole Gall
Producer: Bob Rashid
Senior Business Manager: Vicky Acosta
Managing Account Director: Sharon Wacker
Prod Company: AVSO
Director: Mikon van Gastel
DP: Neil Shapiro
Executive Producer: Saffron Case
Line Producer: Nina Hwang
Design & Post Production: Offspring
CD: Mikon van Gastel
CD: Jens Mebes
Executive Producer: Joanna Fillie
Supervising Producer: Suzanne Potashnick
Prod Coordinators: Lizzy Benbow, Jonathan Hassell
Designer/Animators: Wes Richardson / Craig Davis / Josh Van Praag / Brian Sensebe / Paul Villacis
3-D : Mark Rohrer, Atsuki Hirose, Public VFX
Tracking :Craig Davis / Public VFX
Roto / Clean Up : Public VFX
Flame : Public VFX
Flame: Lead Artist - James Allen / Julie Jang / Chris Nollert / Tim Bird / Max Harris
Editorial: Offspring
Editor: Nathan Caswell
Telecine: Nice Shoes
Colorist: Chris Ryan
Sound Design : Elias Arts
Sound Designer: Dean Hovey
Music: Elias Arts
Composer: Chris Kemp
Creative Director: David Gold
Executive Producer: Ann Haugen
Audio Post: Sound Lounge
Mixer: Rob Sayers
Shoot Location: Imperial Dunes, California