Sound Lounge Goes To Pieces For Cinnamon Toast Crunch!

The Brief:

Sound Lounge Mixer Keith Reynaud adds crunch to the latest spot for the popular breakfast cereal Cinnamon Toast Crunch via McCann.

What happens when a tasty breakfast square discovers just how delicious he tastes? In the new CG animated spot for General Mills' Cinnamon Toast Crunch, the tasty square in question takes giant bites out of himself until he's nothing but crumbs.

With its lilting music and snappy sound FX, Reynaud mixes a healthy does of quirky fun into this cleverly animated spot.

View Spot Here

The Creds:

Client: Cinnamon Toast Crunch
Spot Title: Pieces-Gone
Air Date: July 2009

Agency: McCann Erickson/Campbell Mithun
Art Director: Sean Kiener
Writer: Steve Centeno
Executive Producer: Sally Hotchkiss
Associate Producer: Jaime Rembo
Executive Music Producer: Mike Boris

Prod Company: Passion Pictures
Director: Russell Brooke
Producer: Katie Mackin

Music/SFX: Adelphoi

Audio Post: Sound Lounge
Mixer: Keith Reynaud

View PR Release